The coronavirus pandemic period has been a particularly intense time for our team. Our mission has gained momentum like never before. For us, the promotion of sport and physical activity has become a key element of CSR activities in cooperation with businesses.
After the pandemic, physical activity has become an important element of CSR activities, relevant for any social group. The decline in physical activity during isolation affected both children, deprived of physical education and extra-curricular sport classes, and adults, whose remote work prevented them from daily mobility and engaging in natural physical activity. In addition, the cancellation of mass sports events or the closure of recreational and sports facilities, as well as the daily uncertainty regarding one’s own health and the health of loved ones, have reduced the motivation for taking part in regular activities and keeping fit.
Our team develops comprehensive projects for each social group in order to bring about a real increase in the level of physical activity in society in the long term and to create effective patronage for popular and professional sport, something we encourage our cooperating companies, organisations and sport champions to do.